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Burrows Lea Country House

Product Launch, Giorgio Armani, Opera Singers

When trying to attract attention, what better way than hiring professional opera singers to sing arias and duets from the great operas such as La Boheme, La Traviata and Carmen to bring the crowds flocking.

Earlier this month we were delighted to be instructed by Giorgio Armani to work with them to create a crowd pleasing opening of their brand new boutique. The Giorgio Armani team were fantastic to work with. They were looking for a theme to tie in with their brand. We advised on the style, colour and period of costumes to match their requirements. A repertoire ranging from early renaissance Italian arias to Puccini and Verdi was designed to suit all musical tastes and draw in the crowds.

We were up early on the Friday, putting the finishing touches in place, feathers to Venetian masks and styling of our singers’ hair. A rehearsal followed and then we were ready.

The new Giorgio Armani boutique looked splendid. Champagne was served early! Free makeovers were a big hit, but the real crowd pleaser were our opera soloists dressed in beautiful gold period dresses, with matching gold decorated masks. A wonderful combination of arias and duets drew great applause and meant before long the Armani boutique was busy with customers celebrating its new arrival.